Top of the range is the exceptional iPhone 12 Pro Max, which packs all the latest tech and features, including the ground-breaking A14 Bionic processor and an incredibly sensitive low-light camera system, into a large but super-sleek handset. The current flagship model, the iPhone 12, also offers more choice than previous generations. The main camera features a f/1.8 12-megapixel wide-angle lens with a new 32% larger sensor that enables sharp, detailed pictures in low light, while the 7-megapixel TrueDepth front camera is tailor made to deliver sharp, flattering selfies. The XR is equipped with two advanced cameras. Take the stunning iPhone XR, which featuring a vibrant backlight design with a 6.1" screen that stretches right into the corners, delivering edge-to-edge true to life colour and brilliantly detailed definition. The iPhone SE and XR both offer a more affordable take on the iPhone experience, giving you everything you want from an iPhone - sleek, precision engineered design, a slick, easy to navigate iOS interface, and a beautiful, vivid display - at a more accessible price point. You can see this variety in the current collection, which offers several phones alongside its flagship models, the iPhone 12 and iPhone 11. Over the years Apple has broadened the scope of its iPhone range to incorporate a greater variety of users. In truth, it could be any of the above - in pretty much all its guises, Apple has succeeded in delivering a beautifully designed phones that are never less than a pleasure to use. What comes to mind when you think of an iPhone? Sleek, understated style? Effortlessly intuitive useability? Or perhaps it's cutting-edge tech. Ever since the first iPhone was released in 2007, Apple's era-defining mobile brand has been synonymous with sophisticated design and technological innovation.